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Latex Market
Mattress Components
Pillows
Talalay Process
Continuous Process
LI Difference
Eco-Technology
Marketing & Training
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What does it take to design, manufacture and deliver a successful program to the retail floor? The difference is in the details. And every detail counts.
Our first rate team can assist you in developing a unique and comprehensive branding program: from a product that fits your manufacturing capabilities while maintaining the right retail price points, to the in store support you need to sell through at maximum rates.
From packaging to point-of-sale materials and advertising, Latex International can help communicate your product’s unique features and benefits to drive retail sales. And, as the largest manufacturer of Talalay latex pillows and mattress components, we can help you increase profits with a branded program.
Our commitment to customers doesn’t end at the loading dock. It’s a continuous partnership that successfully integrates every aspect of product design, manufacturing and marketing. Our full service approach includes:
- Brand Development
- Retail Environments
- Sales Training
- Point-of-Purchase Support
- Consumer Education
- Public Relations
- Marketing
Latex education is critical to retail placement and sell through. Latex International provides multimedia education to both manufacturer and retail sales forces. The more your manufacturer representatives know, the more latex beds and pillows are placed at retail. The more a retail sales staff knows, the more consumers buy latex. It all adds up to programs proven to heighten unit sales. Talk with your LI representative to customize the training and education program that is right for you.
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