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Latex Market
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Latex Market

How Large is the Latex Bedding Market?
It’s rapidly increasing! Latex sales have increased more than 49% over the past four years. With over $357 million in sales (wholesale), latex has captured over 23% of the specialty sleep category and is projected to grow 64% more over the next three years at the mattress manufacturer wholesale level.

Latex is now accepted as a premium bedding component technology with consumers, retailers and manufacturers alike. As a result, Latex International’s five largest accounts (which include some of the bedding industry’s largest manufacturers) have experienced growth of more than 27% in their latex programs in the last 2 years alone.

What’s driving the latex growth?

• Luxury bedding is a rapidly expanding category with 20% sales growth over the last 2 years in the $1500 and up retail range—with margins of 50% or higher.
• More data (sleep centers/studies, medical and allergy information) supports the impact of sleep; information is more accessible than ever.
  Consumers are more educated: via the Internet and news media as well as specialty sleep advertising.
  
• One-sided mattresses are becoming industry standard; the performance of cushioning layers has never been more critical. Latex is the most durable and resilient sleep surface available virtually eliminating body impressions.
• The latex story is unique; its silky luxurious feel and performance are separating it from other foams.